Google My Business (GMB) is an essential tool for businesses to increase their visibility, attract customers, and ultimately boost sales. But if your GMB listing isn’t up to scratch, it won’t be doing you any favors.
Here, we’ve compiled 10 simple tips to help you improve your GMB visibility and make sure your business stands out from the crowd. Let’s take a look!
Boost Your GMB Visibility with These Tips
If you want to make sure your GMB listing stands out and gets the attention it deserves, there are a few easy steps you can take to make sure it’s up to speed.
First, make sure your GMB listing has accurate information. That means double-checking the accuracy of your address, hours of operation, and contact details. It also means including relevant photos and videos that show off your business in the best light.
Second, create a well-constructed description of your business. Make sure the language is engaging and informative, and that it perfectly captures the essence of your business. This will help potential customers get a better understanding of what your business offers.
Finally, take advantage of GMB’s review system. Encourage your customers to leave reviews and make sure to respond to them—positive or negative—in a polite and professional manner. This will help boost your GMB ranking and attract more customers to your business.
10 Ways to Shine on Google My Business
Now that your GMB listing is up to scratch, it’s time to look at ways you can really maximize your visibility on Google. Here are 10 ways you can make sure your GMB listing stands out and draws in more customers.
- Add a few relevant categories to your listing. This will ensure that your business turns up in relevant searches and that potential customers have a better understanding of what it is you do.
- Optimize your keywords. Make sure to use keywords that accurately reflect your business, and don’t forget to add in the local area too. This will help make sure your listing appears in relevant local searches.
- Make sure your listing is verified and up-to-date. Having a verified listing shows customers that you take your business seriously and that you’re reliable. It also ensures your listing appears in more searches, as Google will trust it more.
- Take advantage of GMB’s messaging feature. This allows customers to contact you directly from your GMB listing, boosting your customer service, and potentially leading to more sales.
- Create a special offer on your GMB listing. This could be a discount or a freebie. This will encourage people to visit your store or website, and will make them more likely to return if they enjoyed their experience.
- Create a post to showcase your business. This will allow you to show off your products and services in a more engaging way, and it will help draw more customers to your listing.
- Connect your GMB listing to other platforms. This includes your website, social media accounts, and other relevant services. This will help ensure your GMB listing is up-to-date and that customers can find your business on multiple platforms.
- Create a Q&A section on your listing. This will allow potential customers to find out more information about your business and will make them more likely to choose you over your competitors.
- Use local citations to boost your ranking. These are links from local websites and directories that point back to your GMB listing. This will help Google understand that your business is genuine and that it’s relevant to potential customers.
- Keep an eye on your analytics. GMB provides helpful data on how your listing is performing, and this will allow you to make any necessary changes if your listing isn’t bringing in the expected results.
Google My Business is a great tool for businesses to increase their visibility and reach out to potential customers. But if your GMB listing isn’t up to scratch, it won’t do you any favours.
By following our 10 simple tips, you can make sure your GMB listing stands out and brings in more customers. From optimizing your keywords to creating a Q&A section, these tips will help you get the most out of your GMB listing and draw in more customers to your business.